Luton Bennett is a recruitment consultancy that specialises in the recruitment of engineers.
Crystalblue Solutions were asked to design a fresh new modern, professional, minimilistic and eye catching logo for Luton Bennett. The customer requested plain simple text with no illustrations or intricate details. Rather than use the standard Times or Arial typeface I decided to use the non-serif Telegrafico font because the sharp straight edges emphases the professional, no nonsense, and direct approach the company wish to promote.
Although no illustrations were requested, I thought this logo needed something to grab people’s attention and make it more interesting than just plain text. Rather than use a drawing, swirls or flat colour, I decided to create a 3D ball effect to replace the letter ‘o’. The customer liked the small graphic because it was subtle and lifted the logo out of the page.